To begin with if anyone is interested in our alliance, I always tell them to FIRST message some of our officers randomly and get their opinions. I don't care WHICH officers you message. I would rather have a random, honest answer from an officer than one that is considered "jaded" by one of its leaders.
Next, I do not go out to advertise to anyone and everyone. We are very selective on who we accept. If you do not meet our criteria, we will deny your application.
The purpose of advertising our alliance is to attract those who are unhappy with simcity building. They either must be experienced or must want to learn. We train each officer to develop strong defensive and offensive cities as well as providing them information on how to develop tactical strategies. A strong independent officer will grow quickly and is beneficial as well to this alliance. Nothing is greater to see than an officer in "bloodlust" mode. That confidence comes from experience, knowledge, support, loyalty and camaraderie.
If you find our description of ARISE too boring or confusing, then I am certain there are other alliances that will meet your criteria which you consider important. No one is misguided by what our goals or aspirations are. We state everything quite clearly and concisely. We want only those select members who wish to pursue the same ideals.